Although your online presence has no geographical constraints, if your business sells goods in a physical store, or services to the local community, your website is of little use if it does not appear in local search results. That is why it is important to focus your SEO and keyword efforts to include the names of cities in your service area. Still, if you are new to digital marketing, it can take time for search engines to find your website and for your site to climb in the organic search results to reach page one. Fortunately, Google has added a not-so-secret weapon that can land you on page one – even without a website – Google Local Listings.
Google local listings appear on the first page of search results. They show listings for business in the area in which the searcher is located, either because they typed a city name as part of their search, or based on the location of the device they are using to search.
All of the listed businesses are pinned on a map beside the listings, making it easy for users to find the business who can meet their needs in the location closest to them. The listings draw the eye visually and provide key contact information, including address, phone number, website URL. If a user hovers over a business name, a pop out window appears on the right of the screen with even more information, including photos of the business and hours of operation, plus a map with a pin for that business alone. Clicking on the business name takes users directly to the business website – the ultimate opportunity to showcase your business and convert the visitor to a customer. What more could you want?
In Canada, the days of the Yellow Pages® are numbered with this kind of Google local listing. There is no better means to promote local products and services for local customers. It is a blessing for small businesses everywhere and well worth the cost of the listing.
As local listing experts, we can help you reach as many clients and customers as possible with this solution. We can optimize the local listing at a fraction of the cost you would spend on traditional marketing activities and it is quick and easy to set up. Your clients and customers will find your phone numbers, mailing address, location and even driving directions easily.
As a Google Partner, we understand the parameters that Google Places uses. We are at the leading edge of any changes and we ensure that you are making the most of your local listing.
Benefits of a Local Listing
How we make it better
Get an edge over your competitors and make sure you are on page one. contact us today.
We're proud to work as a strategic partner to some of the leading brands around the world.
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