As another new year approaches, it’s time to refine your SEO strategies to reflect what the SEO trends will be in 2017, as failure to keep up with the latest in SEO trends could result in the decline of your online business.
Over the years, we have seen a number of algorithm updates from Google, which have significantly changed the way businesses market their products and services online.In order to keep your online business alive and kicking among other online competitors, you need to pay attention to what adjustments are coming forth in 2017.
Here are a few SEO trends to watch out for:
• Related Keywords
Related keywords which are included in paragraphs, titles, header images, etc. will be considered an important SEO strategy to follow. In order to determine which related keywords are popular, in terms of search by users, you will want to do some research, using helpful tools such as Rank Tracker.
• Mobile #1
Over the years, we have seen mobile search increase in popularity, and in 2015 mobile surpassed traditional desktop search. This spike in mobile search prompted Google to encourage site designers to provide enhanced mobile user experience across various types of mobile devices, and just recently Google has announced they will be crawling mobile versions of websites ahead of desktop versions. If you haven’t implemented mobile responsive design as of yet, now is the time to do so.
• Voice Search
With mobile technology advances and consumer popularity, voice search will become a growing trend in 2017. In today’s modern busy world, people struggle with keeping up with their daily tasks and voice search is a useful technology that can provide convenience for people who wish to multitask, all while on the go.
It makes good business sense to pay attention to upcoming SEO trends and revise your existing SEO strategies to reflect some of these new marketing tactics. It isn’t necessary to include each and every SEO trend that presents itself in 2017,but by including new, trendy SEO strategies, which are in alignment with your business marketing goals, you are placing your online business in a better position to succeed.