Owning an online business can be a very satisfying endeavor if you are able to make a healthy profit. When it comes to increasing both sales volume and ROI, without increasing expenses, you will need actionable marketing tactics that will help you reach these goals.
Here are 7 marketing tactics that you can use in order to drive sales upwards:
1. Be Open to Receiving and Addressing Customer Complaints
Consumers who complain are beneficial to your business, as they help to identify where improvements need to be made and give you the opportunity to make things right with your customers. A happy customer will likely return for future business.
2. Make Your Company Reachable
Although most customers won’t bother trying to contact you, it does provide peace of mind for potential buyers knowing that they can reach you if there is an issue with their purchase. Make sure to include your company e-mail address, phone number and address on your site.
3. Be Honest
Customers are intelligent people, so if you are bloating up your products and services to be something that they aren’t, they will know. Be honest with your customers and they will trust you enough to do business with you again.
4. Provide Deals for VIP Customers
Customers in good standing and who are repeat customers will appreciate receiving recognition for being a valued customer. Provide discounts for VIP customers and they will likely continue to buy again in the future.
5. Offer Chat Capability
Providing personal attention to customers when they have questions, or concerns results in happier customers. Add chat capability on your website and you are able to quickly answer any questions a customer may have.
6. Keep in Touch
A great tactic for driving sales is keeping in touch with your customers. Consider sending order updates, so that your customers are informed about the status of their purchases.
7. Utilizing Social Media
Social media channels are a huge asset for marketing businesses. Make sure to utilize social media channels that can build your brand and enable you to engage
both new and existing customers.
These 7 actionable marketing tactics will all work toward improving your customer relationships and driving sales upwards.