When it comes to building more business it’s a smart idea to create brand that is unique, but also personable, a brand people can relate to.
At the forefront of all businesses are its business leaders and online companies are beginning to understand the need for them to be social in order to maximize e-marketing potential.According to statistics reported from Pew Internet Project’s Social Media Update 2014, “52% of online adults use multiple social media sites. Facebook remains the most popular site for those who only use one, and has significant overlap with other social media platforms”.
Here are 5 reasons why business leaders need to be social:
1. QUICKER CONNECTION WITH CONSUMERS
Business leaders who tap into various social media platforms have the ability to communicate instantaneously with their new, or committed customer base. Having the ability to answer consumer questions, concerns, etc. in a conversation-like fashion enhances customer satisfaction and fosters healthy business-consumer relationships.
2. PROVIDES A COMFORTABLE ENVIRONMENT FOR ENGAGING CONSUMER ATTENTION
Unlike delivering e-mail blasts to existing, or new consumers, which lack a personal touch, business leaders can provide information through social media avenues in a less formal manner, thus creating a more comfortable environment for all. Consumers are more likely to remain engaged in content if it’s delivered unobtrusively.
3. ENHANCES EMPLOYEE/COMPANY COMMUNICATIONS
Nowadays, businesses are utilizing social media channels geared for their corporate culture, such as Yammer. Social media software such as this is a great communication tool for business leaders who want the ability to disperse internal industry information, company announcements and generate employee engagement.
4. SPREADS CORPORATE CULTURE AND BRAND
With the power of social media, business leaders of online companies can effectively advertise their corporate culture and brand amongst the masses, showcasing company successes, achievements, initiatives, etc.
5. BOOSTS PROFITABILITY
While having an online presence via a business website is essential to generating sales, business leaders are able to boost profitability for their company by solely addressing the need to be social, showing online viewers that their company is personable, approachable and trustworthy to work with. When consumers feel comfortable with the company, they are more likely to engage in online transactions to attain items they need.