Change is inevitable in today’s fast-paced world and the Internet is prime example of just how quickly things evolve. When it comes to SEO, the Internet is littered with search engine optimization tactics and strategies, making it difficult for e-Commerce businesses to distinguish between which are old techniques and which are effective for today’s digital world.
Having a solid SEO strategy is essential for online business success and business growth, so staying abreast of changes when it comes to SEO is imperative. With search engines changing landscapes so frequently,many e-Commerce businesses seek SEO advice from marketing experts in Vancouver such as Web marketing Vancouver.
5 must have SEO strategies which are useful today include:
1. Responsive Website Design
Google, the largest search engine available on the Internet has made it clear to e-Commerce businesses that websites must be optimized for mobile users and failure to do so will surely hamper search rankings. With an estimated 50 billion local searches to be conducted on mobile devices this year alone, having a responsive Website is a must-have strategy for any business wanting to turn a profit.
2. Emphasis On Social Media
In order to enhance SEO, e-Commerce businesses need to look at utilizing multiple social media channels for brand exposure and offering great customer service. The more social media platforms used, the more opportunity there is for attracting users’ attention and generating revenue.
3. Earning Links
Gone are the days of trying to enhance search results via irrelevant links within articles, websites and/or blogs.Earning links will be based on relevant and popular information on and off the website.
Verifying and submitting sitemaps will help search engines locate and rank business website pages. These tasks can be achieved through the use of Google’s Webmaster tools and
Yahoo Bing Webmaster tools.
5. Online Security
E-commerce businesses housing payment systems and sensitive customer information should consider heightening online security. Websites which are encrypted with HTTPS (Hyper Text Transfer Protocol Secure) have a minor ranking advantage over those which are encrypted.
Search engines consistently evolve their search software technology, making it challenging for even the most tech savvy business owner. If you are concerned your business might be using out of date SEO strategies, call Web Marketing Vancouver at 604-347-6510 for a free consultation