There is a direct correlation between your business’bottom line and your online site speed. If your current site load speed is even a bit longer than 2 to 3 seconds in duration, chances are your “would have been” site visitors have moved on from your site to a competitor’s website.
In a digital era where the continuous evolution of technology has changed the way consumers access information, and changed the way businesses market their products and services, the Internet has become a highly competitive landscape for e-commerce companies. Online businesses cannot afford to rely solely on their products and appealing offers to get ahead of the competition; they need to look at ways to optimize site speed to reduce bounce rates.
Here are 5 easy techniques that can be used to optimize site speed:
1. Use A Good Host
Not all web hosting companies provide good levels of service and support or have the ability to handle spikes in website traffic. If you want to optimize site speed, make sure to select a good host and consider using a dedicated server so there’s no need to share resources with other online tenants.
2. Eliminate 404 Errors
Server memory is consumed when your server delivers 404 errors so consider using an external tool to search for broken links on your site pages.
3. Optimize Images
Optimizing your site images by compressing them into smaller file sizes can be very effective in decreasing site speed lag. Additionally, using responsive images will ensure mobile users are delivered optimized images which are suited to the device being used, resulting in quicker page loading.
4. Use A CDN
An effective way to decrease latency with respect to site speed is to use a content delivery network (CDN). With a CDN, multiple servers are stationed in a variety of regions around the globe, enabling content to be delivered over shorter distances, resulting in quicker site speed.
5. Leverage Browser Cache
By enabling caching on your website, users will not need to wait for the server to send HTML, CSS, images, etc. upon their second site visit. Make sure to leverage browser caching, so that only minimal page elements will need to download.
To optimize site speed, you can implement these easy techniques and regularly monitor your site speed by utilizing a helpful tool, such as Google’s PageSpeed Insights.