If you had designed your website quite some time ago and haven’t checked in for a while as to how it is performing, you may want to do so, as chances are it may not be delivering all that you want it to.
So, what are some of the signs your website might be showing that are strong indicators something has gone awry and needs to be fixed? Here are 4 strong indicators to look for:
1. Your Website Is Hard To Find On Search Engines
If you, or your customers can’t seem to find your website in search engine results, it’s likely you will need to revisit your website keywords and make some necessary adjustments to them. Falling off the face of search engine rankings is sudden death for any online business.
2. Your Website Takes A Long Time To Load
People nowadays are busier than ever, and won’t stick around to wait for a website to load, if it takes longer than a couple of seconds. If your website is taking more than 3 seconds to load, it’s quite likely that your bounce rates are through the roof. You may want to check for latency issues (server problems) or other errors on your site that may be causing page loading delay.
3. Your Content Is Outdated And Totally Irrelevant To Your Audience
If you haven’t taken the time to publish fresh and up-to-date, relevant content that would be of interest to your target audience, chances are your incoming traffic has declined significantly. In order to attract and retain readership, you need to publish new content regularly, that is of interest to your audience.
4. Your Website Links Are Broken And Error 404’s Are Appearing
If your website is a landmine of broken links and 404 error pages, you can bet your potential customers have gone elsewhere (your competitor’s website). Nothing is more frustrating for Internet users than accessing a website only to encounter broken links and error pages. Repair your broken links and fix any back-end issues causing your 404’s.
No website is beyond repair, so if you’re spotting some indications that your website needs some fixing up, don’t delay in repairing these issues. A malfunctioning website can cost your online business its reputation, and future profits.