Nowadays, businesses of all sizes and sorts offer their services and/or products online and consumers often base their purchasing decisions heavily on what they find on the Internet, in terms of online reviews and five star ratings.
While people still base their buying decisions via word-of-mouth from friends and family, consumers are now influenced more than everby online ratings, which is why your business needs “Get Five Stars”, or a similar third party reviews platform.
So why do potential buyers base their purchasing decisions on the “Get Five Stars” rankings? People tend to place their trust in these types of reviews for a few reasons, such as:
• reviews are coming from others who have experienced the service or product, providing a real use scenario
• there tends to be less chances of bias on a “Get Five Stars” ranking site than any company’s own website reviews
• the greater number of stars gives potential buyers the confidence to move forward with a purchase(s)
• potential shoppers can get further information on product features from those who have provided reviews
Here are 3 good reasons why your business needs “Get Five Stars” rankings online:
1. Boost Brand Credibility
The more reviews that you can get with five out of five stars for rankings by past customers, the better. New potential buyers will see your company as being credible if you have a number of rankings.
2. Builds Consumer Trust
If people don’t have trust in your company, they won’t become customers. Your business can build consumer trust by obtaining a healthy number of high-ranking reviews from past consumers.
3. Increases Conversions
According to Marketing Land, 90% of customers say that buying decisions are influenced by online reviews. If your business can achieve on average anywhere from 3.5-5 stars for rankings you should see an increase in your overall conversions.
Establishing a good reputation for your business on the online landscape is essential for being able to compete with other companies offering similar services and products. It is not a perfect world, so you won’t always receive a five star ranking, but that’s okay. Learn from the negative feedback you receive from consumers, so that you can make changes to enhance the experience for future consumers.