Out of all of the social media channels available on the digital landscape, Pinterest stands apart from the rest, as its primary service to online subscribers is product discovery.
With over 100 million subscribers using its highly visual content search engine to gather inspiration on products of interest, businesses can significantly increase their capital if they know how to optimize Pinterest Pins for SEO.
Here are 11 tips on how to optimize them:
1. USE RICH PINS
Rich pins essentially provide additional information on top of the pin itself (examples: movie, product, place, article or app)
2. PIN REGULARLY
Make sure to pin regularly so as to deliver the freshest content to subscribers’ feeds.
3. USE RELEVANT PIN DESCRIPTIONS
In order to further optimize SEO efforts within Pinterest, ensure to add relevant and accurate descriptions for your pins.
4. POST PINTEREST LINKS TO OTHER SOURCES
Posting Pinterest links to other sources, such as other social media channels, your website and even outgoing e-newsletters are all great ways of getting people to link to your pins and improve your Pinterest SEO.
5. USE ONLY HIGH QUALITY IMAGES
In order to attract the eye of potential consumers, use only high quality images for your pins.
6. USE TEXT SPARINGLY ON IMAGES
In order to enhance mobile user experience, make sure to use text sparingly on images so images remain clearly visible.
7. UTILIZE PINTEREST ANALYTICS
Identifying what is working and what isn’t working with respect to your pins is crucial for optimizing Pinterest SEO efficiency.
8. AVOID TIME SENSITIVE DESCRIPTIONS
Given that pins can remain “alive” on the Pinterest platform forever is best to avoid adding in time-sensitive promotions, or information.
9. AVOID OVERDOING GROUPS OF IMAGES
Keep the number of images to no more than four at a time so as to avoid overcrowding.
10. USE VERTICAL IMAGES
Tall, vertical images are easier for mobile users to view, as they fill the available space.