E-Commerce Metrics That Actually Matter
Running an e-commerce store has become relatively complex because of the continuously changing preferences of today’s consumer’s generation. The world is unpredictable, that’s why businesses have to pay close attention to data and focus on evolving their business models with the changing trends. Selling online without keeping a record of your e-commerce metrics is like … Continue reading "E-Commerce Metrics That Actually Matter"
3 Tips for How to Develop a Digital Marketing Strategy for Your Small Business
Consumer behaviour has changed immensely over the years, due to the development of new technologies. Nowadays, today’s shoppers do much of their purchasing via online shops, as opposed to traditional brick-and-mortar establishments, which means businesses had to transform their marketing strategies accordingly. Having a well-developed digital marketing strategy for your small business will ensure you … Continue reading "3 Tips for How to Develop a Digital Marketing Strategy for Your Small Business"
5 Very Good Reasons Why Customer Reviews are Important to Your Online Business
Traditionally, consumers would voice their opinions regarding a business’ products or services in person at a brick and mortar establishment, or through a feedback form on location. Nowadays, many of today’s purchases are completed online and customers use the tools of technology to provide reviews on the service and items they’ve purchased from companies. Here … Continue reading "5 Very Good Reasons Why Customer Reviews are Important to Your Online Business"
5 Need to Know Marketing Automation Stats
A well formulated marketing strategy is not a single variable function, but rather a combination of multiple elements all working together toward a common goal – increased sales. By outsourcing some of the more time-consuming tasks to automation, your marketing team is freed up to use their time in the most efficient way possible. And … Continue reading "5 Need to Know Marketing Automation Stats"
Benefits of Digital Marketing
We all know that marketing is all about connecting with the right people at the right time and promoting your products and services. In this age of digitalization, it is essential to build a strong marketing strategy for your business. If you follow the right marketing tactics to reach your potential customers, then the chance … Continue reading "Benefits of Digital Marketing"