Social Media Marketing (SMM)

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Social media is the staggering new addition to online marketing offering a one-on-one interaction and service to the customers. It helps in touching base with the consumers to understand their needs better.

Social media has it made possible for you to make a deep and lasting relationship with your customers.

There many platforms: Facebook, Twitter, Linkedin, Google+, Pinterest, Instagram and blogs or social bookmarking sites such as Del.icio.us, Reddit and Digg as well as many other. In short, social media optimization uses these sites to benefit your brand and business.

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SMO is growing – and for a good reason. It is an exceptionally cost effective promotional tool. Market psychology indicates that it takes on average four-five exposures before a customer decides to buy. SMO can manage the customer experience effortlessly. In early 2013, the number of Facebook users reached 18 million in Canada and it is set to increase. The rise of these numbers is apparent in other sites as well.

Major search engines like Google, Yahoo, and Bing are also using recommendations from the social media sites to rank sites on their result pages. This optimization solution can directly affect how you communicate, position your brand, and increase the lead generation from your website. It is crucial in any modern marketing strategy.

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