Ever since the early 2000s, digital marking changed the face of business as we knew it and continues to change and grow with every passing year. It’s already obvious that new trends are emerging, but what are the top 6 digital marketing trends of 2019?
1. SEO Trends
One of the top 6 digital marketing trends of 2019 is search engine optimization (SEO). Every year search engine algorithms change and evolve in order to better meet the needs of users and provide the most relevant search results. In 2019, it is critical to focus on the changing SEO trends to ensure your company continues to get top search rankings. It is also important to note that as voice search becomes more popular, businesses will need to ensure they have the strategies in place to address that search criteria.
2. Social Media Trends
Another aspect of digital marketing that is always changing is social media. It seems like the algorithms for Facebook and Instagram change daily and ensuring that your content comes up on people’s feeds can be a challenge if you aren’t up to date.
3. Google Trends
Google really is taking over the universe and has been a focal point for online advertising since it first started. This year, Google is placing a large emphasis on security, analytics, and their real-time “Google Trends” program, which lists news and topics that are trending. Businesses need to utilize careful analysis, with actionable strategies in order to stay on top of this trend.
4. New Technologies
Another one of the top 6 digital marketing trends of 2019 is the use of new technologies. Suddenly, artificial intelligence (AI) isn’t just something out of a movie and is rapidly becoming part of our everyday reality. AI is now being used in a wide range of shapes and forms, including the form of chat bots.
5. Analytics Trends
Collecting data on customers has always been a critical component of a business’s success. In this day and age, tracking data remains a critical component of any business. Fortunately, most businesses are able to collect data, analyze it using AI, and immediately take action based on the information.
6. Innovative Trends
The last of the top 6 digital marketing trends of 2019 is to be innovative, because innovation is always in style. Keep an eye out for brand new technologies that are being introduced and think about how they can best be incorporated into your digital marketing strategy.
At the end of the day, every business must do some advertising and marketing to survive. The ones that have not yet embraced technology may find they need to quickly get on board, before they are completely left behind.