In the digital world things are always evolving, hardware, software, search engine algorithms and advertising for content marketers, to name a few.
Social media has played a significant role in the advertisement of businesses in all types of industries over the years, but content marketers these days face bigger challenges using social media for advertising, mostly because everybody is using social media and it can be more difficult to stand out and attract audience attention as a result.
With that in mind, the 10 greatest social media advertising tips for content marketers today include:
1. Use Live Casting Video
If you want to be able to captivate followers quickly, consider using live casting videos on your business Facebook page. This follows a similar suit as “reality TV” for your business, catching and holding attention.
2. Be Authentic
If you come across as a sales pitch, calculated and prefabricated, visitors will know. Go beyond illusion and be authentic, so visitors gain your trust and find your content interesting, rather than promotional.
3. Keep Up With Changes
Social media channels rollout updates frequently, so it’s important to keep on top of the changes, to ensure that you aren’t missing out on new ways of meeting the needs of your visitors.
4. Use Hashtags
If you want people to find you, always include Hash tags in all of your social media channels, so that if your topic is trending, you will be part of the conversation.
5. Post Often
You want to keep your followers engaged, so post often enough that you are staying connected, without being intrusive.
6. Use Analytics
In order to identify what is working well and what needs improvement, make sure that you analyze social reporting data.
7. Use High-Quality Images
Captivating followers can be achieved through the use of high-quality unique images. Posts with images are much more engaging that text-only posts and have a much higher click rate.
8. Identify Social Media Activity Peak Times
Through analysis, determine when social media users are most active and post during these times.
9. Relevant Keywords
Use relevant keywords for your social media business page, so that you are searchable by a relevant audience.
10. Offer Contests
A great way to get people to interact with your social media profile is by way of offering fun contests with a chance to win something from your product line, or a related experience.