Many small business owners struggle with the question of how to best spend their marketing dollars. Will print ads in the local paper bring the results you seek? Perhaps. Should you consider a printed direct mail campaign in your local area? Possibly. Would television or radio ads be worth their massive expense? Maybe. All three of these marketing options have the potential to build your brand and bring customers to your door, but they all involve much greater costs than a well-planned internet marketing strategy.
The beauty of Internet Marketing Vancouver is that it is relatively low cost. Ongoing web marketing with an Internet Marketing Company Vancouver can offer your business significant exposure and competitive advantages and the best part is, you control the budget!
A well-designed web marketing plan will include SEO, SMO and PPC options, as well as Google Local Listing of your business if you have a physical location for customers to visit.
SEO (Search Engine Optimization) will put your website on the digital map. When internet users search for your products or services, sound SEO practices can make you one of the first page results for those search terms. And when you consider that most shopping trips start with online research being on that first page can be priceless.
SMO (Social Media Optimization) allows you to promote your brand and connect with your customers in an interactive way. You can post regular updates to keep your company visible to your followers for free and opt to pay to promote your posts and reach a wider audience. Links to your site on your social media pages, as well as links to your social media pages on your site help to drive traffic both ways.
PPC (Pay Per Click) advertising is a targeted paid advertising option. With Google AdWords, you can create ads for specific keywords relating to your products or services and bid to have those ads shown to people searching online for those keywords. In this way, you are targeting your advertising expenditures at people who are already searching for what you have to offer. The best part is, you only pay if they actually click on your ad, making it a cost-effective way to drive qualified traffic to your website.
When you compare the amount of potential traffic you will see with Internet Marketing Vancouver, its low per visit cost and the ability to track the results, with the high cost of traditional advertising options and the difficulty of tracking their results, the potential ROI (return on investment) of internet marketing is clear.