Website owners across the world strive to increase traffic to their sites with proper internet marketing strategy. With the changes in Google algorithms there has been a lot of impact on website rankings. Therefore, it is imperative to study Google updates and strategize marketing plan complying with the guidelines. Web masters and search engine optimization experts use link building to drive traffic to their sites and increase the page ranking. Let us take a closer look at its relevance.
Internet marketing- Link Building
Link building is used as an important search engine optimization technique to increase the number of quality links to a web page. The process has been changing from time to time with the changing Google updates.
Although Googleâ€™s updates have put an impact on link building, it is still widely used as an effective technique to improve the page rank of websites. However, there is no room for poor quality and spam links. Websites are heavily penalized for adopting such short cuts to get more links in a less time.
Googleâ€™s Web spam team leader Matt Cutts opines that poor quality content posted on article directories does no good to a website.
SEO Ranking in SERP (Search Engine Results Page)
The visibility of a website depends mostly on the SERP or search engine results page. However, it has to be focused in an organic manner. Engaging content and links on Social media platforms also helps in improving the credibility of a site. Therefore link building still stands tall in the internet marketing field.
With the Hummingbird update by Google, it has become very important to focus on relevance with regard to SERP. The more relevant content you post aiming at long tail keywords or search query entered by users, the more you will be benefitted. For effective internet marketing, it is therefore important to build quality links focusing on quality rather than quantity.