When it comes to determining what kind of Website is right for your business, it is important to understand that your Website needs to reflect your business requirements and that you shouldn’t simply copy what others are doing for their sites.
Approaching your Website design with a cookie-cutter approach will not be an effective way of getting the traffic you are after, or get you the value you need from it. Before investing both time and money in either creating the Website on your own, or commissioning work from a professional WebsiteDevelopment agency, you must find out what type of Website meets the needs of your target audience.
Here are some examples of different Websites that are targeted to different types of online audiences:
• Informational Website
If your company’s goal is to primarily inform the public about oneself, products or services, an informational type of Website would be suitable. Here is an example of such a site: agcchicago.org/netpositive/#
• E-commerce Website
Enabling users the ability to search for and purchase goods/services online involves having an e-Commerce Website. Online businesses whose main focus is to sell items instantly requires a shopping cart platform. Here’s an example of an e-Commerce Website: gravitypope.com/shoes/womens/category/rubber-boots
If your business has an interest in enhancing SEO, building customer relationships, driving traffic and boosting business brand, then creating a blog is a smart idea to consider implementing. An example of a business blog: ecoki.com
• Social Networking Website
If your business’Website primary goal is to connect individuals together in a virtual social network of interest groups, then you will want to develop a social networking Website. If you are fortunate enough to develop an innovative social networking Website the profits you would gain would be immense as social networking is the hottest digital online marketing trends today. An easy example to give for a social networking Website is: facebook.com
Creating a business Website takes careful thought and planning, but if you stick to what your business needs are and know what type of audience you are intending to target, you should end up with the kind of Website that is designed right for your business.