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Changing Trends and Growing Relevance of SEO

  • Posted on June 29, 2013 by admin

Every day we meet so many small business owners and a lot of them emphasize on Internet marketing and ranking their website well on Google. We experience that some well marketing versed owner always say that we need to put these key words in their website as they are not getting to ranked on  Google. As Google always changes its algorithm to rank websites on the related keywords and with the present changes, words and Meta tags on the websites are not sufficient enough to get the best ranking on Google.

SEO Trends

Here we are just giving the SEO components and their importance in getting your website ranked higher on Google. This important information will certainly help you to choose the SEO agency for doing your company’s internet marketing.

On Page Optimization

In the past, Google gave more importance to the written content with key phrases and the keyword density of important keywords that are included in the content of a website. To get the best ranking, more and more SEO companies tried to stuff keywords into the content which deteriorated the user experience and meaningfulness in the website content. To boost the user experience among the users, Google started penalizing the content that was stuffed with verbiage and bunch of words with visual and quality.

Back Links

With time and improvement in the Google’s updates, Google understood that the search results should be backlink or external link oriented pointing to a particular webpage with a specific keyword and should not be based on the frequency of this keyword. Therefore, external links became one of the most important factors determining the ranking on Google. Therefore, the number of external links pointed to a website or in other words, the number of votes in favour of a website, determined the rank for it on Google.

SEO Evolves in Complexity

Cometh 2011, cometh a combination of external links and content optimization became the important two factors of Google search results. With this, SEO companies began to buy external links to popularize their websites. Google then came up with its infamous yet powerful Panda update. This update gave more importance to the social and user-generated links; hence, ranking was now dependant on the users and their preferences and not what the SEOs wanted.

Understanding this very fact, more and more businesses and marketers have become socially active and promoted social sharing through their websites.

High ranking or quality positioning on the search engines such as Google depends on certain factors today such as the bounce rate on the site, the average length spent on it, and the average number of pages visited by a visitor.

What Makes Bounce Rate So Important?

Bounce rate is arguably the focal point of SEO practices in 2013.

Bounce rate can be understood as a ratio of the number of people who click to go to your website from Google and click the back button to return to the result pages, in contrast to the total number of visitors who visited 2 or more pages of your website. So, ratio can be simplified to one page visit to two or more page visits. The improvement in the bounce rate of a website will directly help in the improvement of the average time spent by the visitor on the website.

Google takes into account the landing pages exclusively as they are the ones directly visited by the visitors from Google search pages. One can use Google Analytics for this purpose, sign up to access the analytics of the site, use the javascript code and embed it to the pages that one wishes to track using Google analytics. A number of web platforms offer Google analytics as a plugin, such as WordPress, Joomla, Drupal etc.

With improving bounce rates, one can definitely get high ranks on the search engine and manage to win the race against odds on the Google battlefield.

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