One of the most important elements to making a presence on the Internet for WordPress bloggers is making sure their blogging website is meeting today’s SEO standards.
Although the Internet can provide today’s WordPress bloggers with the latest in tips for optimizing SEO, there are still some common SEO mistakes WordPress bloggers tend to make. If you yourself are a blogger, you should avoid these 7 common SEO mistakes:
1. Low-Quality Backlinks
Including low-quality backlinks, which have little to no relevance to your content, is a big mistake, as it will only give your audience the impression you are annot credible.
2. Poor Quality Content
Publishing poor quality content that is irrelevant to what your audience needs or wants will only give you higher bounce rates and hinder your SEO rankings among search engines.
3. Ignoring the User Experience
Choosing to ignore the user experience by not creating a mobile friendly version of your blog site will only frustrate those who want to access your WordPress blogging site via their mobile devices. Popular search engines like Google take notice of websites that do not provide an enhanced user experience to mobile internet users, so ignoring this important factor for search rankings is a huge mistake.
4. Ineffective Keywords
Some WordPress bloggers forget to research which keywords should be optimized within their content and thus do a disservice to their SEO performance. WordPress bloggers should make sure to identify which keywords would benefit both their business needs and customer wants.
5. Infrequently Updating a WordPress Site
It is important for WordPress bloggers to produce fresh content on a regular basis, in order to keep their audiences engaged and coming back for more. As far as common SEO mistakes some WordPress bloggers make, a big one is that they aren’t consistently updating their site with new content, which is both interesting and relevant to their target audience.
6. Not Keeping Up with the Latest in SEO Strategies
SEO strategies are always evolving, so it’s important to keep up with the latest changes in order to stay ahead of competitors and meet search engine requirements.
7. Not Doing Analytics
WordPress bloggers who do not conduct analytics on their website cannot improve their SEO performance, because they won’t have the information they need to determine what is working and what isn’t.
WordPress bloggers can have very successful websites if they avoid these 7 common SEO mistakes that can inhibit rankings.