Traditionally, many online business owners and/or digital marketers considered SEO to be solely about using hot keywords, phrases, links etc., often enough so that search engines would crawl, find and index their site. As with anything, when it comes to technology, things change and SEO has not been immune to technological transformation. Search engine optimization these days has a strong tie with social media.
Social media channels coupled with SEO best practices make for an amazing online marketing duo. Here are 8 things you need to know about social media & SEO that will help boost your search rankings:
1. Social Media Profiles Have SEO Ranking Clout
When it comes to search engine listings, social media profiles have clout. Social profiles are often shown in top results during a typical online search for company brands.
2. Social Media Offers Search Capabilities
These days, tech savvy online consumers do their due diligence when it comes to sourcing out companies of interest. Shoppers have the ability to check out businesses via social media channels to see what kind of presence a company may have online. Social media has search engine capabilities.
3. Social Signals Are Increasing In SEO Influence
Social media may not be the new kid on the technology block anymore, but social media isn’t going away anytime soon. Companies need to focus on good content for their social media channels, as SEO rankings are affected.
4. Enhanced Online Presence
Combining social media & SEO broadens the online presence, making it easier for consumers to find online businesses.
5. Attracts Mobile User Interest
Given Google’s preference for mobile optimized websites, online companies can satisfy search engine wants, while also attracting more consumer traffic by using social media. Social media use on mobile devices dominates.
6. Google+ Influences Search Engine Rankings
This may seem like a no-brainer, but as Google+ is, in itself, a social media channel, e-commerce businesses should be using it for creating their content.
7. Enhanced Organic Traffic
Social media followers are more likely to convert into customers who in turn can then share out your business website links to those in their social circles.
8. Bing still has impact on SEO
As the second largest search engine on the Internet, Bing has its own algorithm for detecting social signals.
While there are, of course, more than 8 things to know when it comes to social media & SEO, these are important factors to be aware of for present and future online success.