The digital world’s landscape is ever-changing and at a quick pace. Just when digital marketers think they have a handle on how to effectively manage Internet campaigns, online marketing veers off in an entirely different direction.
With every passing year in the world of technology, there is always an augmentation of digital marketing strategies. Professional online marketing companies such as Web Marketing Vancouver keep abreast of such changes so their clients stand apart from competitors.
According to Web marketing Vancouver, 2015 has some important online marketing trends that will have a significant impact on how digital marketers will manage their online campaigns.
Here are 7 online marketing trends dominating 2015 thus far:
1. INTERESTING AND ENGAGING CONTENT
Marketing to the masses via traditional means of ad marketing, such as television and radio, are becoming ways of the past. More and more, we are seeing a shift toward content-based marketing, which includes social media, blogs, website articles, E-newsletters to name a few. Providing relevant and engaging content will serve to build a rapport with the new consumers and develop loyal followers.
2. MOBILE FRIENDLY CONTENT
The popularity of mobile handheld devices steadily increases year after year. It’s rare nowadays to bump into somebody who doesn’t own a mobile device of some kind whether it be a smartphone, tablet or iPad. If e-Commerce companies do not provide mobile friendly content to online viewers, they are essentially dead in the water as they will lose consumers to their competitors who are mobile friendly.
3. USING MULTIPLE SOCIAL MEDIA CHANNELS
With the surge in popularity of social media, online businesses have available to them a number of different social media channels. This plethora of social media options enables businesses to branch out, exposing their company brand while reaching as many consumers as possible.
4. MORE USE OF VIDEO
When it comes to capturing the attention of consumers and driving home the company brand, adding video to online marketing is highly effective and will continue to be a big trend for 2015.
5. GETTING PERSONAL
According to Katherine Hulls, VP of marketing at Celebrus Technologies “In today’s always on, always connected multichannel environment consumers are no longer willing to accept generic messages and offers – therefore, personalization is a necessity.” Nowadays, people are bombarded with huge amounts of marketing media, so offering personalized content will foster consumer satisfaction, resulting in probable sales conversions.
6. ONLINE ADS ON THE UP AND UP
Today, everybody seems to be wired to the web throughout much of the day, whether by computer, laptop, smartphone, tablet etc. This “always on” world we live in brings a wealth of opportunity for online marketers to target ads to specific groups of people. According to CMO Council, digital ad spending rose 17.7% in 2014 and will rise another 15.5% in 2015, fueled by mobile advertising.
7. BOOST CREATIVITY
In an effort to stand out amongst competitors, Marketers are needing to push the envelope when it comes to trying new, creative methods of advertising. This year, we will see a lot of testing of new ideas.