Traditionally, consumers would voice their opinions regarding a business’ products or services in person at a brick and mortar establishment, or through a feedback form on location.
Nowadays, many of today’s purchases are completed online and customers use the tools of technology to provide reviews on the service and items they’ve purchased from companies. Here are 5 reasons why customer reviews are important to your online business:
1. Online Review Sites are Readily Accessible
Online shoppers refer to online reviews to help them decide whether or not they will move forward with a purchase or service. With so many online review sites now readily available at the disposal of consumers, the online reviews your business may get can weigh heavily on your conversion rates.
2. Customer Reviews are Highly Visible
Popular search engines like Google often produce search results which display business ratings even before online users click on the business link itself.
3. Can Help Improve SEO Rankings
Some popular online business review sites, like Yelp and Facebook, can help boost SEO rankings for businesses that are listed on these types of sites and that receive regular reviews on a consistent basis
4. Can Help Enhance Brand Reputation
If your online business receives a significantly greater number of positive customer reviews than negative, then you’re going to be able to enhance your brand reputation over competitors that do not fare as well in terms of customer reviews.
5. Serves as a Great Way to Know What Your Customers Want
Another reason why customer reviews are important to your online business is the fact that it gives you the information you need to understand what your customers want and need. This valuable information provided by online customers will enable you to enhance the consumer experience and boost sales.
Now that you know why customer reviews are important to your online business, it’s time to look at your customer reviews and respond accordingly to both positive and negative feedback you receive.