The world of web design has changed immensely over the years, from websites being built with basic HTML, to websites designed using far more sophisticated technologies and software elements.
While there are a number of website management tools available on the market today, savvy online marketers have begun using Google Tag Manager, which is a tag management system that enables the easy deployment of website tags all in one particular place – the dashboard.
If you’re considering utilizing Google Tag Manager, make sure to consider these 5 best practices, so that you keep your functioning well without any issues:
1. Avoid Using Multiple Google Tag Manager Accounts for One Website
Along the same lines as Google analytics, Google Tag Manager includes accounts, containers, and tags. To avoid running into difficulties with tracking and managing tags, triggers, and other coding variables, Google recommends as a best practice to stick to one Google Tag Manager account per website/company.
2. Limit Access to Only Those Required in Administering Tag Management
In order to prevent things going awry with your website functionality, it’s a good idea to limit access to the Google Tag Manager tool to only those who will be responsible for tag deployment, etc.
3. Use Lookup Tables
Using Google Tag Managers lookup tables can help with reducing the number of tags needed and prevent your Google Tag Manager from getting cluttered. In order to fully understand the power of lookup tables, you can view the following tutorial by Metric Mogul.
4. Only Utilize Custom Code, Published by Professional Developers
5. Test Before Publishing
While there are often pressures to make changes and move forward to publish ASAP, due to pressing deadlines, Developers should always take the time to test their Google tag manager changes prior to publishing.
There are a number of other Google Tag Manager best practices,so make sure to educate yourself before implementation. In order to effectively use such a powerful tag management system such as Google Tag Manager, you must follow best practices, as failure to do so could bring forth a headache of time-consuming website issues.