Although there are a number of other social media channels out there for online marketers to use for advertising businesses, Facebook remains a top choice, primarily because of its undisputed volumes of online users which frequent the platform regularly. Even in the midst of the current Cambridge Analytic a scandal, with concerns about the use of Facebook user information, the platform’s reach and user base continue to make it a valuable advertising option.
If you have an online business and haven’t yet taken advantage of Facebook advertising, then you are definitely missing out on a big opportunity to market your company and its products to the world.
In order to master the art of Facebook advertising and get an edge on other advertisers, consider these 4 tips for Facebook advertising:
1. Relevancy of Ads to the Content of Landing Pages
Relevancy between the content of your website landing page and your Facebook ads helps online users access the information they want immediately, without having to hunt for it. Ensuring that your Facebook advertising links directly to relevant content on your website will nurture enhanced connection for users with your brand, resulting in increased conversion rates.
2. Strategic Placement of Facebook Ads
In order to determine which ad placements are proving more effective than other ad positions, consider strategically placing Facebook ads in three different target areas, such as desktop version, mobile version, and via news feed (right side). After placing your Facebook ads, conduct some analysis to see which ad placements are working best and adjust your ad campaign accordingly.
3. Establish Your Target Audience for Facebook Advertising
In order to deliver meaningful Facebook advertising information to those who are interested, you need to establish who your target audience should be (age, gender, demographic group, etc.). Through the use of Facebook’s Audience Insights tool, you can gain valuable information about your target audiences, which in turn will help you generate a successful advertising campaign.
4. Use Fresh, Creative Ad Imagery
In order to captivate the attention of online users to your Facebook advertising, you need to use creative and fresh ad imagery on a regular basis. Not only will you stand apart from the competition, you will increase click through rates.
If you are looking to enhance your online business ROI, then you will want to consider utilizing the power of Facebook advertising, as running a successful Facebook advertising campaign can help you save on advertising costs, generate incoming traffic, and increase conversion rates.