The world of SEO is dynamic, and changes at a very rapid pace. In order to ensure your business is getting the most out of its online marketing efforts, you need to keep up with the latest trends of today, as well as foresee what is coming down the pipeline.
If you haven’t already updated your business’ SEO strategies for 2018, consider these 4 helpful tips on how to future-proof your SEO for 2018:
1. Use Logical Site Structure
Incorporating logical site structure for your site improves the odds of search engines indexing it. When it comes to creating logical site structure, make sure your site’s home page includes access to essential pages, page links direct to relevant pages, URL names that are reflective of your site’s structure and that your site includes a search box for visitors to quickly access information they need.
2. Include And Use Relevant Schema Markup
In order to facilitate search engines’ ability to interpret your site’s content, you will want to include and use relevant schema markup. Schema markup essentially functions to include tags linked to a variety of components throughout your site, such as products, companies, people, surveys, etc.
3. Optimize User Experience
Your site is worth nothing if not for the visitors that access and use it, so if you want to future-proof your SEO for 2018 and beyond, place your efforts on optimizing the user experience. Enhancing the user experience can be achieved by improving your site speed, offering mobile friendly access, and including interesting and engaging content.
4. Use Youtube For Your Video Content
Given that YouTube is one of the most popular search engines globally, it is in your best interest to include your site video content not only on your own page, but also with YouTube. Video continues to be one of the most effective tools for engaging site visitors and as a result can significantly boost your SEO results among popular search engines.
The direction in which SEO strategies move constantly changes, due to advancements in technology, the ever-changing needs, wants and expectations of Internet users, and the goals of modern-day businesses. Although it can be challenging to future-proof your SEO for 2018, with a little bit of time and effort spent on implementing effective SEO strategies, you can shift your site’s rankings closer to the top of search engine results.