Just like other strategies of online marketing, which keep changing, content marketing continues to shift, posing new challenges for today’s marketers.
With so much content out there on the digital landscape, all in different formats, such as blogs, audio, video, infographics (to name a few), it’s even harder to get your online business to stand apart from others. So how can you successfully compete for audience attention and remain competitive in an overpopulated digital arena?
Here are 4 powerful content marketing tips that will give your online business a jumpstart ahead of the competition:
1. Optimize Your Content for Mobile
People still do much of their purchasing through a desktop computer or laptop, versus their mobile devices, but if you optimize your content for mobile (reducing the number of keystrokes needed to purchase items, illustrate mobile site security, etc.), site visitors may feel more comfortable completing conversions.
2. Offer Content in Various Formats
Including plain text only content throughout your website will not be engaging enough to keep your site visitorsreading through your site.Nowadays, you must create good quality content, that is offered in multiple formats, such as video, audio, infographics, and interactive content elements, such as maps.
3. Invest in Social Media Marketing
Through the use of Facebook ads, which are directed to targeted audiences, you can significantly improve your content marketing results.
4. Consistently Published Fresh and Relevant Content
Nobody is interested in yesterday’s news, and with so much other content available from sources accessible via the Internet, it is imperative that you publish fresh and relevant content on a consistent, regular basis, so that your readership remains engaged and will return again to your site.
Nowadays, there is more competition than ever before for online companies, and captivating audience attention is tougher than ever, but with powerful content marketing strategies in place, you can make that shift to making your content more customer-centric (which is the direction marketing is still going). Content marketing trends change every year, so try to keep up on the latest changes, so you don’t fall behind the competition.