Effective digital marketing is the goal for most eCommerce business owners these days, as it is the driving force behind their online success.In order to keep up with the ever-changing landscape of SEO, it is critical to keep up with the latest SEO trends, as failure to do so could result in your competitors leaving your company in the dust.
Here are 4 must-know SEO trends for 2017 that will keep your company ahead of the game when it comes to digital marketing:
1. Design For Mobile
The number of mobile users that use their mobile devices to access information and purchase items continues to rise. This continuous trend in mobile use illustrates the need for digital marketers to design websites for mobile access in 2017, without exception.
2. Local SEO
Local search is becoming more popular among small to midsized businesses. In 2017, make sure to include keywords that directly target your neighborhood and nearby neighborhoods, so that online users are able to find your business close to where they are.
Some online users avoid websites which are not declaring themselves as a secured site, for fear that their personal information will be compromised in some way. Additionally, Google may, in the near future, give lower ranking in their search engine to websites which are not HTTPS certified. As an SEO trend for 2017, websites will be making the necessary changes to ensure that they are taking part in safeguarding the Internet landscape.
4. Changes To SERP
Google tends to favor paid ads over the results of regular organic search and this particular practice will increase in 2017. Additionally, Google has allowed an increase in the number of characters permitted in some meta descriptions and titles, which allows marketers the ability to add additional keywords and engaging descriptions, in hopes of attracting additional site visitors.
The world of SEO moves at a rapid pace and it is important to keep up with the must know SEO trends for 2017 and, of course, subsequent years, in order to make sure that your digital marketing efforts are one step ahead of the game.