If you’re a small business owner and don’t yet have a website, you probably have the same mindset as many other small business owners, who believe having a website will be too expensive, or not worth the effort, as larger companies dominate the digital landscape.
It is important to know that nowadays, website design is extremely affordable, and small businesses with a great website can effectively compete against well-established larger companies. Here are 4 convincing reasons why small businesses should have a website now:
1. Cost Effective Marketing
Traditional marketing, such as magazine or newspaper ads, or radio/television advertisements, are extremely expensive, but digital marketing options are extremely cost-effective for small businesses. Websites range in price, depending on features, but an affordable website can be built using open source software, such as WordPress.
2. Builds Credibility
Small businesses should have a website if they want to be looked upon as a credible business to potential customers. Without having a digital presence, you will find that today’s consumers will perceive your company as being “amateur” or “untrustworthy”.Consumers, nowadays, expect to find reputable companies easily, via popular search engines, such as Google and Bing.
3. Increases Sales
Today’s modern consumers resort to doing much of their research and purchasing through online sources, and less via brick and mortar establishments. Small businesses that have a website are able to attract customers which come from more than one demographic area, resulting in increased sales opportunities.
4. Enhances Business Brand
Having a website enables small businesses the ability to enhance their business brand, beyond the reach of a sole physical shop. Having a digital presence exposes the business brand to the entire digital landscape.
With the popularity of smartphones and other digital devices, small businesses need to get on board with digital marketing,in order to survive in today’s tough and competitive business world. Small businesses with a website are able to remain competitive in the e-commerce world, and ensure that their businesses remain successful, today and in the future.