SEO can be uncharted waters for small businesses, which may be due to small business owners believing only large businesses can benefit from SEO, or perhaps they do not understand what SEO entails. According to a survey produced by Higher Visibility, out of 420 small businesses surveyed, one third of them didn’t have any understanding of what is SEO.
If one of your goals is to grow your small business, you will want to incorporate SEO strategies in your marketing plan. Here are 4 compelling reasons why you need SEO for your small business:
1. Inexpensive Marketing Tool
As a small business, you want to be able to use as many marketing tools as possible, all while keeping within your budgetary constraints. Small businesses tend to have smaller marketing budgets to work with,so using SEO (which is cost effective) as a marketing tool to advertise and promote your business brand makes good monetary and business sense.
2. Increases Website Traffic
In order to grow your small business, you need to be able to draw people to your site. Incorporating SEO strategies, such as posting high-quality, relevant content on your website, can improve the amount of incoming traffic you receive.
3. Enhances Conversion Rates
SEO can improve conversion rates, as it can bolster your search engine rankings, which in turn builds consumer trust, and when potential buyers trust your company, they are more likely to complete purchases from beginning to end.
4. Can Help Your Business Overtake the Competition
Small businesses can overtake their competition (small or large companies) if they incorporate smart SEO strategies. Although SEO takes time to produce positive results, the sooner you begin using SEO, the sooner you will see a difference in your marketing efforts.
If you find your small business isn’t performing as well as you would like, or you would like it to grow faster, SEO can help you overcome performance issues and get your small business in a good position to stand apart from the online competition. If you don’t feel you have the time or skill to manage your SEO marketing plan, you may want to consider hiring an SEO specialist.