Building a business from the ground up can be an expensive venture. Without giving careful consideration to developing a sound budget, one which is realistic, can prove fatal to any sized business small, medium or large.
Here are 10 ways to grow your business (on a budget):
1. Create And Own A Website
Investing in a website along with the minimal costs involved in having a domain name and a web host will generate both customers and profit. Without an online presence, businesses will be missing out on a huge market of branding and sales opportunities.
2. Tap Into Local Search Listings
Local brick and mortar establishments would benefit greatly in taking advantage of local business listings on all of the major search engines, such as Google, Bing etc. Consumers residing in areas where businesses are located are more likely than noT to conduct a local search for products or services they are after.
3. Get Your Business Linked With Social Media Channels
Raise your business profile by linking your business through social media channels such as Facebook, Twitter, LinkedIn. Aside from providing additional marketing exposure, their interactive nature gives businesses the opportunity to connect with their customers and even engage in dialogue.
4. Utilizing E-Mail Marketing
Begin accumulating e-mail addresses from interested parties who wish to receive information on the products and services your business offers. Attaining e-mail addresses can be achieved by enticing online consumers by typically giving something away for free.
5. Advertise In Local Newspapers
Consider advertising in local newspapers and check to see if there is a designated section for new businesses in the area.
6. Make Use Of Youtube
A powerful and free online tool is the use of YouTube for promoting business products and services.
7. Take A Run At Using Pay Per Click Advertising
Take a test run of online pay per click advertising offers that provide $50-$75 in free advertising to start with. Be careful monitoring your expenditure versus your ROI.
8. Generate Online Consumer Conversation
Traditional ways of boosting business such as word-of-mouth is still a powerful means of accumulating customers. Ask customers to kindly provide reviews on products or services that the business offers.
9. Monitor SEO
In order to keep a business in sight of online consumers, pay careful attention to ensuring all web pages are optimized with keywords.
10. Get Blogging
A creative means of raising the business profile, improving search results and engaging customers is regularly engaging in blogging.